Alfie Bektas | UK Director | PetLab Co.

I asked a former colleague of mine (an exceptional one at that) - "What's working in ecom right now?".

This is his take...

I still think that creative wins out. Although it's harder to get lots out there, people want to see more. See how the product works, identify pain points and I think META, Tik Tok and snap chat and leaning in on video can still get people understanding what you do more. At pace, optimse and look at metrics - is still working for competitive edge.

How do you unlock growth? I'm convinced having worked for several D2C businesses - you've got to test new channels. If you feel it shouldn't be on a specific channel, a couple of hundred quid a day to test it out is so worth it. Unlock more growth, testing new AD formats and styles. There feels like a fear to test more channels.

Whilst some would think there isn't enough data - you 100% get a feel if there is a glimmer of hope of it working...